Daiku
Daiku
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    • Home
    • OUR STORY
    • CAPABILITIES
    • RESPONSIBILITY
    • Contact us
  • Home
  • OUR STORY
  • CAPABILITIES
  • RESPONSIBILITY
  • Contact us

A simple mission

A simple mission A simple mission A simple mission

Building resilient businesses with insightful strategies, compelling storytelling and sustainable practises   

A simple mission

A simple mission A simple mission A simple mission

Building resilient businesses with insightful strategies, compelling storytelling and sustainable practises   

Our Story

Founder

Tanya is an award-winning commercial marketeer and media executive with two decades of global experience across advertising, entertainment, event, luxury, leisure, multi-site retail and FMCG sectors. 


A few of the businesses she has worked with include 

The Coca-Cola Company, Apple, The Walt Disney Company, ODEON Cinemas Group / AMC International, FENDI, Cartier and LVMH. In 2020, she was voted one of the top 50 Female Executives in Global Cinema.


A storyteller at heart, she is renowned for forming and maintaining relationships with collaborators and being able to see the connective tissue between brands, artists, creators and media owners to create experiences that have a lasting impact both commercially, as well as for people and planet.


Passionate about transforming businesses through the lenses of brand purpose and partnerships, she graduated with distinction from The University of Cambridge, Business Sustainability Management in 2022. 

Approach

Guided by what is yet to come, rather than what has been we are a global collective of creatives, strategists and sustainability experts. 


Our approach is outcome focussed, determining where a project can make the greatest impact across five core areas and utilising partnerships as a key driver of transformative change.


1. Business - generating purpose and profit

2. Citizens - transforming relationships

3. Environment - protecting + regenerating the natural world

4. Society - strengthening and building community

5. Future - enabling new compelling realities

 

Capabilities

Marketing Strategy and Brand Expression

Business Transformation and Sustainability

Marketing Strategy and Brand Expression

We create marketing plans for business success, to enable stand out in the market, and stay competitive in the long run. 


We also make sure your brand's purpose and values are clear and consistent both inside and outside the company.

Partnerships and Brand Collaborations

Business Transformation and Sustainability

Marketing Strategy and Brand Expression

We find and create partnerships, sponsorships and brand collaborations that will benefit your business, whether they're with public, private, or non-profit organisations. 


We handle everything from planning to negotiation to implementation to make sure these are profitable and deliver a high return on investment.

Business Transformation and Sustainability

Business Transformation and Sustainability

Business Transformation and Sustainability

We help businesses become more agile and able to quickly adapt to changes across strategy, structure, processes, people, and technology. Partnerships play a vital role in this transformation.


We also identify sustainable opportunities to increase resilience in the face of changing citizen expectations, environmental regulation, and climate-related disruption.

"For a seed to achieve its greatest expression, it must come completely undone. The shell cracks, its insides come out and everything changes. To someone who doesn't understand growth, it would look like complete destruction"


Cynthia Occelli

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